Wow, time has flown by this year! This December issue celebrates our first birthday – 12 monthly issues printed and mailed to the residents of the valley.
Roaring Fork Lifestyle would like to say “thank you” to our marketing partners and to local residents for the wonderful support and encouragement we have received. We have grown in both size and content, and we could not have done this without the support of our readers and the business community.
People have asked me if it was hard to start a glossy magazine in the valley. I laugh and say it was “dam hard.” But you don’t mind the hard work and long hours when you enjoy what you do and feel you are contributing to the community.
The first step was to find an editor, one who shared my vision of a true “community-inspired” magazine. My stars were aligned when I was introduced to Nicolette Toussaint. She grabbed my vision and jumped in with both feet. You don’t know how nice it is to hear someone say, almost monthly, that “they have never had a job that is so much fun.” Nicolette is the driving force behind all editorial content, Around Town and the calendar. She is a magical wordsmith and unbelievably organized.
The next step was to truly listen to the needs of our marketing partners. We work to deliver a meaningful message, to help introduce our advertisers to new clients and to help them build deeper relationships with their existing clients. Advertising is advertising regardless of the form of media you use. Roaring Fork Lifestyle distinguishes itself from other media outlets by acting as a marketing consultant, by forming a partnership and crafting the right message – one that benefits both our business community and our readers.
People ask how we choose the editorial features we print. We try to find topics that our readers will enjoy, to offer them something of value and to support organizations (both businesses and nonprofits) that offer incredible services throughout the valley. If we can educate and entertain our readers, and introduce them to local resources, then we are bringing value to them. Gauging from the reader feedback we are receiving, we are accomplishing our goals.
Thank you Roaring Fork Valley! I have to say that 2015 has been a great year. We are looking forward to embracing many more opportunities in 2016.