Old Fashioned Service, Cutting-Edge Technology
Over the past summer, Berthod Motors, a venerable Roaring Fork Valley business, has been offering a new generation of automotive designs that set a contemporary standard of design and excellence.
For a local family to own any business for 72 continuous years, is, in and of itself, a unique accomplishment. To ride out all the technological changes in the automotive business—beginning with Louie Berthod’s vision of providing automotive repair and service in 1944 in downtown Glenwood Springs to today’s computerized vehicles—has required some resilience.
Back when running boards were the rage, in the late 1940’s, Fred Gerbaz began his employment at Berthod Motors. In 1971, the age of vinyl sunroofs, Fred and Edna Gerbaz purchased Berthod Motors from Louie, and then began providing quality service and products to meet the needs of our growing valley.
It wasn’t long before their son Don graduated from college and joined the dealership. Today, he’s the general manager.
Fast forward to today: Berthod Motors has evolved into one of the area’s largest automotive dealerships. It offers a complete line-up of GMC SUVs, light- and heavy-duty trucks, plus luxury lines of Buick SUVs and cars. Other divisions include the John Deere Equipment Division, plus Berthod Motors Chrysler, Dodge, Ram and Jeep dealerships.
Over this past summer, Berthod Motors began offering a new generation of automotive designs that are setting standards for style and excellence. Here are three vehicles that set the pace.
The 2017 Acadia SUV
Sculpted outside, refined with interior innovation is the all new GMC 2017 Acadia SUV. Engineered with an exceptional selection of exterior and interior safety features, the Acadia offers a full level of connectivity, available 4G connectivity, quiet–tuned interior and luxurious comfort.
The 2017 Buick Envision
Berthod’s fleet now features the first-ever 2017 Buick Envision. Size-wise, the Envision fits perfectly between the smaller, more-compact Buick Encore and the mid-size, larger Buick Enclave. It’s offered with three trim levels and power options. But with all three versions, there is only one standard—superior quality and design.
The 2017 Buick Cascada Convertible
For those seeking more driving excitement, Berthod Motors is now showing the all-new, luxurious, 2017 Buick Cascada convertible. It’s a modern-day expression of a large luxury car, offered at a very affordable price.
The Berthod Motors dealerships are easy to find. They’re located along the banks of the Roaring Fork River on Grand Avenue south of the Sunlight Bridge in Glenwood Springs.